This wiki provides a variety of resources for businesses.

Resources on brandingbranding, marketing and staying relevant include the following:

• Allen P. Adamson, Brand Simple
• Glen Senk, CEO of Urban Outfitters - "As a company we think that nothing is more boring than last year's best seller. We would rather change regularly and be wrong on occasion than become boring and irrelevant." As published in The Philadelphia Inquirer June 2, 2008.
• Branding, Business Week June 2008 article.
• Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne (2005).

Resources examining the impact of the Internet for businesses and organizations:

• June 2, 2008 - "Beyond Blogs," Business Week
• Revolutionary Wealth: How it will be created and how it will change our lives, by Alvin and Heidi Toffler (2006)
• Wikinomics: How Mass Collaboration Changes Everything, by Don Tapscott and Anthony D. Williams (2007)

Resources on the mass customization of products and services:

• July 12, 2004 - "The Vanishing Mass Market, Business Week
• The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson (2006)

COLOR GUIDE - throughout this wiki we use a variety of colors to help the user better understand and navigate.

• Text underlined and italicized in bold blue = link to a another page on this wiki or some external source
• Text in bold red = section header
• Text in bold orange = refers to an attached pdf at the bottom on that specific wiki page.