Paul Arden spent a career in advertising and has published two books. It's Not How Good You Are, It's How Good You Want To Be (2003) and Whatever You Think, Think The Opposite (2006).

Individuals can empower themselves by reading both of Arden's books. He is creative, entertaining and thought provoking. Be ready to challenge your way of thinking and looking at the world as you read each book. Both publications are just over 100 pages in length and are filled with pictures, drawings, and a variety of stories from Arden's career in advertising. These books are perfect for anyone from 12 to 112 who would like a refreshing view of the world.